Q and A with Jajja Wellness' Founder

Inspired by indigenous African recipes, Jajja Wellness is a unique
new entrant in the health juice market

Infused with African superfoods like moringa and baobab, Jajja Wellness’ line of tonics is literally and figuratively a refreshing new entrant into the health juice market. Inspired by the indigenous Ugandan recipes of Margaret Luttaaya, her grandson Henry Kisitu is now bringing those traditional health benefits and unique flavors to the U.S. market. Below, Henry shares more about the inspiration for Jajja Wellness and what sets his tonics apart from anything else out there.

Henry, tell us about the inspiration for Jajja Wellness.

Henry: The inspiration comes from my grandmother back in Uganda. She was known in our town for making tonics for us kids and our neighbors. Jajja means grandmother in Luganda, my native language, and she really was way ahead of her time when it came to knowing what to put in your body to be healthier. I can speak first-hand to how these tonics make you feel, and they were highly valued by the community for the same reasons.

What makes Jajja’s tonics so unique? Is there anything else like them on the market?

Henry: They are absolutely unique in that they are made from indigenous African recipes. The ingredients have been superfoods in Africa for many, many years. That said, I’ve seen nothing like them here in the U.S.A. Another reason Jajja’s tonics are unique is the special way they are made so that the nutrients are easily and quickly absorbed into the body, allowing you to get the full health benefits. That’s a big difference. This is the way my ancestors took care of themselves before the dawn of modern medicine. I’ve experienced the benefits myself and many of our customers report the same, and that is very gratifying.

Talk more about the health benefits of Jajja’s tonics. What have you experienced and what do your customers report?

Henry: I can tell you that we have had many, many customers come back and tell us that they have felt a significant difference after drinking our tonics. As I said before, it’s really about how we prepare the tonics that delivers the full health benefits. For example, customers have many times reported that our tonics help with stomach issues, poor sleep, or just getting over a cold faster. I had one customer who had a cold for weeks and weeks that she just couldn’t kick, and once she started drinking our tonics, it was gone the next day. I’ve had the same experience myself. That said, I should note that the health benefits of Jajja’s tonics have not been evaluated by the Food and Drug Administration and they are not intended to diagnose, treat, cure or prevent any disease or illness.

There is a trend away from alcohol and soda toward healthier drink options. How does Jajja reflect that trend?

Henry: We most definitely reflect that trend and welcome it! Our tonics were born out of a mission to make our customers healthier. That was the goal when my grandmother made the tonics back in Uganda, and remains our mission today. Being able to make tonics that taste delicious, but that also help our customers feel better is wonderful. Plus, our tonics are made with organic ingredients, and never use artificial sweeteners or colors. Again, this is a very welcome trend as we could all use a hand in being healthier. We’re here to help make that happen.

What has the reaction been from your customers? What are they saying about Jajja’s tonics?

Henry: It’s been incredibly positive. We get a lot of return customers who seek us out. The demand is really strong, and we have many customers asking when we will be in the stores where they shop. I also love all of the questions we get from our customers about the unique ingredients in our tonics, such as moringa and baobab, which are very African. These ingredients give our tonics a very unique taste, which people are loving.

What’s next for Jajja Wellness? What is your vision for the brand?

Henry: We are committed to reaching as many customers as we can who want to experience a truly unique health drink. To keep up with demand, we are looking to expand into the stores where our customers shop and are excited to take that next step. Because there is nothing like Jajja in the marketplace, we believe the sky is the limit for what we have to offer. That makes me smile as I know it would make my grandmother, my jajja, very, very happy.

Contact Us

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EMail

jajjawellness@gmail.com

Address

P.O. Box 418
Excelsior, Mn 55331